The freedom to build your own brand
Cougar Den’s unconventional business model is disrupting the fuel industry. With the advantages we are able to provide, tribal fueling stations can use strategic pricing to capture untapped markets. By working with us, our partners have proven the Cougar Den Advantage time and time again.
By selling Cougar Den state tax-free fuel, tribal stations are able to choose a pricing structure that’s lower than competitors, increases sales volume, and allows for the collection of tribal taxes that directly benefit the tribe and its members.
Within the first six months of using Cougar Den state tax-free fuel, your tribal fuel station can…
- Increase your volumes
- Increase your margins
- Increase your inside sales
We Live by Our Word
No Contracts or Commitments
At Cougar Den we live by our word. We do not do business by offering a cookie cutter contract like most distributors. We believe each and every tribal station is unique and has different goals and outcomes it wants to achieve. We work with each station to develop an agreement that works and makes sense.
Other fuel distributors often want to lock tribal stations into five or even 10-year contracts. When you order fuel from us, we promise to provide great service, fast delivery, and big savings. If you are not satisfied for any reason, there is no commitment to purchase from us again.
How It Works
Our sovereign right to fuel your business growth
Due to the Yakama Treaty of 1855, Article III, Cougar Den exerts its sovereign rights and does not collect or remit from tribal governments any state fuel excise tax. The savings are passed back to the tribe.
Our delivered fuel costs much less than any other name-brand distributors due to this treaty right. We believe that as a tribal station it’s your choice what to do with those savings—you can add a tribal fuel tax that supports your tribe, keep prices lower than your competitors, or simply pocket the profits to further develop your business enterprise.
Cougar Den Fuel
Compared to other distributors, Cougar Den fuel is always the lowest possible price. Instead of paying state fuel tax, you can keep the profits or reinvest in your tribe—it’s up to you.
The Future of Tribal Convenience Stores
Tribal fueling stores have the potential to become major revenue generators for tribal nations. We have experienced this firsthand: over the years, our 15 tribal fueling station customers have seen exponential growth. Store managers can take several different pricing strategies and achieve a positive net gain with endless possibilities. Cougar Den has the experience, the ability, and the mission to provide quality, tax-free gas and diesel to tribal enrolled members and tribes at the best possible price.
Control your margins, build your brand, and exercise your sovereignty.Get in Touch